Using Living URL’s for Seasonal Content

I’ve mentioned incorporating living URL’s into your SEO strategy before.  Now that I have been experimenting with them for a while, I have some tips about using them a little bit more intelligently.

If you read fashion magazines, you know that every year they publish a spring fashion update; bridal magazines publish new spring wedding dresses; and bands that have been around a long time will always return to give concerts in major cities like New York or Los Angeles. Traditionally, publishers would use a solution like this:

Title: Women’s Spring Fashion For 2011
URL: example.com/womens-spring-fashion-2011/

Title: Spring