In the most recent 12 months, Google has taken steps to reward websites that are brands, or at least give signals that they algorithmically look like brands. If you’re not national, regional, or local brand, here are some steps you can do to look more brand-like.
Get a Real Address
… if you’re going to put your eggs in one basket, it better be one you’re holding–not Facebook…I’ve written about Google giving a bonus to websites that had a matching real world address on their website and Whois information. While the example mentioned in that article doesn’t rank
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How to Make Your Website Look More Legitimate
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