I’ve mentioned incorporating living URL’s into your SEO strategy before.  Now that I have been experimenting with them for a while, I have some tips about using them a little bit more intelligently.

If you read fashion magazines, you know that every year they publish a spring fashion update; bridal magazines publish new spring wedding dresses; and bands that have been around a long time will always return to give concerts in major cities like New York or Los Angeles. Traditionally, publishers would use a solution like this:

Title: Women’s Spring Fashion For 2011
URL: example.com/womens-spring-fashion-2011/

Title: Spring

Posted On: 15 Apr, 2011

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3 Steps to Better Rankings and More Traffic

It’s no secret that when it comes to SEO, a lot of real estate websites are in bad shape. If you are a broker or a service provider, there’s a great deal of potential in your online presence. For the vast majority of people – 90% according to a survey conducted by the National Association of Realtors - the search for real estate begins online, and as such, if you can tailor your site to your customers search patterns, you can dominate the search engine results and generate high quality, relevant traffic for

Posted On: 15 Apr, 2011

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Recently there has been a lot of talk about Facebook versus Twitter and which is more valuable to web publishers. If you’re looking for the short answer, IMHO it’s Facebook; but, to understand why, you need to have deeper understanding of how each system works.

One of the key aspects of Twitter’s meteoric rise was a very low barrier to entry: basically all you needed was a working email address. This is also one of Twitter’s drawbacks, making it extremely easy for one person to create and manage more than one Twitter account. If you’ve ever gotten a robo-tweet

Posted On: 15 Apr, 2011

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Today’s post is a question from Max Capener, who wants to know what’s the best way to handle old sites that you buy?

Ok so that’s a question that has a lot of different aspects, and I’ll try to go over a few of them. First, let’s talk about why you bought the website. Was it the competition? Were you looking to re-purpose/redirect some link equity? Or is it just a good domain name? If it’s the competition, you have few options you can leave it in place and try and secure two spots in the SERP’s. If

Posted On: 15 Apr, 2011

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The following is part of a multiple part series covering image optimization techniques. This article is intended for beginners through intermediate SEO’s; if this doesn’t pertain to you, you may want to skim as most of this will probably be review material for you.

Some of the big questions many people ask are why would they even want to perform image optimization? Doesn’t it just help people who want to steal or hotlink images? And is there really any meaningful traffic or links that you can get from image optimization? IMHO the answer is yes. Let’s say someone is

Posted On: 15 Apr, 2011

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Last week Google announced a new addition to the search engine results page: the +1 button. While there was a huge amount of press surrounding the launch, after playing with it for a few days, I don’t think it’s going to work unless it has an on page component … soon.

Let”s talk about what Google got right. The button is easy to use, unlike sidewiki or the privacy invading Google buzz. They also mimicked the Facebook link button closely enough that the average user will get the concept pretty readily. The “your friends also liked this” functionality also

Posted On: 15 Apr, 2011

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I recently came across an article that was bemoaning the fact that the travel blogging space has become overrun with low level search intended writing, and the actual feet on the ground, first hand, personal travel experiences are disappearing from the web. IMHO this author has confused love and money, a common complaint in the web publishing world.

The question you need to ask yourself is whether you are in the game for love or money … cause you can’t have both …To be honest, most of us will agree that the first hand, personal experience type of writing that someone does

Posted On: 15 Apr, 2011

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The following is a sponsored post.

For today’s post we’re going to be talking with Andrew Wise of SEOLinkWheelers.com you may remember I spoke with Andrew back in January (see Interview with Andrew Wise of SEOLinkWheelers.com). Today we’re going to be talking about the Panda update, can you tell us what you think where the most important changes from this update?

Panda was designed to go after so-called “content farms” that aggregate low-quality content based on the most searched keywords on Google, sites like eHow.com, About.com, etc. This update did a lot to remove the spam farms from the

Posted On: 15 Apr, 2011

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The following is part of a series on image optimization. In this post we’re going to be looking at sources for images.

Premium Stock Images

There are a lot of sources for stock images on the web. On the web, however, there is a huge divide in prices. While the images from this category are very professional, and very high quality, in this author’s opinion, the cost is extremely overpriced and should only be considered if you are a Madison Avenue Advertising Agency or operate with a similar pricing structure. IMHO paying upwards of $10-$100 per photo is highway

Posted On: 15 Apr, 2011

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In the most recent 12 months, Google has taken steps to reward websites that are brands, or at least give signals that they algorithmically look like brands. If you’re not national, regional, or local brand, here are some steps you can do to look more brand-like.

Get a Real Address

… if you’re going to put your eggs in one basket, it better be one you’re holding–not Facebook…I’ve written about Google giving a bonus to websites that had a matching real world address on their website and Whois information. While the example mentioned in that article doesn’t rank

Posted On: 15 Apr, 2011

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