The Mistakes to Avoid

1. Long list of less than targeted keywords
2. Not identifying unique aspects of your product or service
3. Lack of keywords in your ad text
4. Directing users solely to your home page
5. Creation of single Ad Groups
6. Utilizing single campaigns
7. Using broad match only
8. Failure to optimize Ad Serving for your ads
9. Not tracking results
10. Entering the content network without modifying bids

Posted On: 27 Apr, 2009

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