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Will Facebook Niche For Dollars Or Food?(Tracked)
Ed Berrera contends that as Facebook advertising gets more niche, it will become less profitable to Facebook… methinks he be wrong. (And methinks further that writing like a pirate be good. Arrrh.)
Ed’s article confuses short term inefficiencies and arbitrage – eg, Facebook selling ads at higher rates to lazy advertisers – with long term profitability. He suggests that long term profitability will come from selling ads to lazy advertisers at high rates, because they’ll be broadcast to big swathes of Facebook users.
Long term profitability for an ad publisher comes from selling ads that succeed at generating sales.
| Posted On: 09 Dec, 2010 |  Continue... |
How to Integrate Advertising into Your Blog(Tracked)
So you’ve been blogging for a while, your getting some links, traffic is growing, but your blog isn’t making any money. While you do like blogging maybe it’s getting kind of hard to justify the amount of time you put into it, if it’s not putting any money in your pocket.
For this tutorial I’m going to show you how to integrate advertising into your blog, so that it’s easy to run and how to make it more attractive and desirable to advertisers. While this post is going to have some thesis specific instructions, they can be adapted to
| Posted On: 09 Dec, 2010 | Continue... |
Is Your Blog Advertiser Friendly(Tracked)There are times when I’m maybe a little harsh on the lifestyle blogging community, but more than anything it’s a Judge Judy kind of tough love. What I really want is for people to grasp the concept that just because some people (who happen to be exceptional writers) are able to make money being lifestyle bloggers, doesn’t mean everyone can. However there are steps everyone can take to make their blog more attractive to advertisers, and increase the likelihood that they will turn a profit from their blog.Trevor Edwards, Nike’s corporate vice president had this to say about television advertising:
| Posted On: 09 Dec, 2010 | Continue... |
Seth Godin Wants to Cheat Advertisers with Fake Clicks(Tracked)Seth Godin has an article today called ads are the new tip jar, where he advocates clicking on webmaster welfare Google adsense or other contextual ads to help bloggers get paid for their work. He of course completely ignores that advertisers will be paying for clicks from people who had absolutely no intention of using or buying the service advertised. If you click on an ad and your purpose is to make sure the site owner or blogger gets money from the click, and you had no intent to buy or research, that is click fraud.
That kind of
| Posted On: 09 Dec, 2010 | Continue... |
More Adwords Quality Stupidity(Tracked)
So exactly why do I have to raise my bids to $0.20 and $0.30 for terms like [michael gray] , [graywolf], and [greywolf] when there are only 2 other people bidding? Am I somehow not relevant for those terms?
Related posts:Adwords Quality Score Interview If you’re interested in reading what I have to say... Adwords Quality Score – Why It Won’t Roll Back I’ll admit that when I first saw the new adwords... Adwords Quality Score Updates Part of the problem with understanding the Google Adwords Quality... Thinking About the Adwords Quality Score, User Data, and Organic Rankings| Posted On: 09 Dec, 2010 | Continue... |
Adding Revenue Streams Into Your Website or Blog(Tracked)
One of my more popular posts from 2010 was about How to Integrate Advertising into Your Blog. In this post, I’m going to expand on that from a strategic point of view and talk about ways to add revenue streams into your website or blog.
Affiliate Marketing – Hopefully before you decided to build a website or blog, you built it around one or more key affiliate programs. It is possible to build a website around a specific brand or product with an affiliate program, but I recommend sticking with general concepts as opposed to specific programs. If a merchant
| Posted On: 07 Feb, 2011 | Continue... |